EPS iDO: Urban greening

This case study describes how the electronic payment system (EPS) was facing a 'Jetso'-driven ('personal rewards') payment market in Hong Kong (HK), one that was being created through competition between credit cards and Octopus (originally a fare-collection system that had been extended to small-value payments in the retail sector).

EPS iDO: Urban greening

Anna Sin

Campaign details

Brand owner: EPS Company (Hong Kong)Lead agency: Lowe Hong KongContributing agency: Mindshare Hong KongBrand: EPSCountry: Hong KongIndustry Financial services (general)Channels used: Internet - display , Magazines - consumer, Online video , TelevisionMedia budget: 1 - 3 million

Executive summary

This case study describes how it all started with a search for a new way out. The electronic payment system (EPS) was facing a 'Jetso'-driven ('personal rewards') payment market in Hong Kong (HK), one that was being created...

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