Lenovo finds its digital footing

This case study describes how, ever since it had acquired IBM's PC business, Lenovo had become the world's fastest-growing and number-one PC brand, the third-biggest maker of smart-connected devices and even the fourth-biggest smartphone maker.

Lenovo finds its digital footing

Mohammed Ali Merchant

Campaign details

Brand owner: Lenovo GroupLead agency: Yolk at GreyContributing agency: Yolk at GreyBrand: LenovoCountry: Indonesia, Malaysia, Philippines, Singapore, Thailand and VietnamIndustry PCs, computing, high-techChannels used: Games and competitions , Internet - display , Internet - general, Internet - microsites , Online video , Social mediaMedia budget: Up to 500k

Executive summary

This case study describes how, ever since it had acquired IBM's PC business, Lenovo had become the world's fastest-growing and number-one PC brand, the third-biggest...

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