Singapore National Environment Agency: Dengue Fighter
Kristin Tan
Campaign details
Brand owner: National Environment AgencyLead agency: DDB Group SingaporeContributing agency: OMD SingaporeCountry: SingaporeIndustry Government, social policyChannels used: Events and experiential, Newspapers, Online video , Outdoor, out-of-home, Radio, Social media , Television, Word of mouth, advocacyMedia budget: 3 - 5 million
Executive summary
This case study describes how, in 2013, Singapore had a serious dengue outbreak when the number of cases reached an all-time high and epidemic status. There is no cure for dengue except vigilance and prevention....