Asian Paints: Colour experience store
Jessalynn Chen
Campaign details
Brand owner: Asian PaintsLead agency: FITCHContributing agency: Experience Design LabBrand: Asian PaintsCountry: IndiaIndustry Paints, DIY, home improvementChannels used: Internet - general, Mobile and apps , Point-of-purchase, in-store
Executive summary
This case study describes how Asian Paints wanted to evolve their image from an industrial paint manufacturer to a consumer brand that people would trust to advise them on their home décor. As India's largest paint company and the third-largest in Asia, their products were distributed through a network...