We should know by now: Why so many of us are still baffled by digital and big data, and what you can do about it

This article sets out some of the challenges marketers are facing as digital and data become increasingly important and demanding, and uses case studies from Kellogg's, Motorola, Mini and Adobe to show how challenges can be met.

We should know by now: Why so many of us are still baffled by digital and big data, and what you can do about it

Chuck Kapelke

Haven't you heard? We are living in the golden age of marketing, when digital tools provide mindblowing opportunities to connect with consumers around the world on a real-time, personalized basis, and marketers can gorge themselves on data from countless sources to make smarter business decisions than ever before.

So why is it more than four out of five marketers are still struggling with data, and two-thirds of CMOs feel like they can't cope...

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