The Compromised Consumer: Marketing insights from the European Parliament Elections 2014
Michael BrennanTrajectory Partnership
Executive Summary
- The recent elections to the European Parliament generated a huge amount of comment
- Much of this was one-dimensional – focused on an apparent populist lurch to the right
- Yet the results and turn-outs were far more nuanced than you may have been led to believe
- In contrast to Yeats the centre did hold, and firmly so (despite the lack of conviction among the best)
- But there are important lessons for marketers within these European electoral dynamics, particularly because they relate to authenticity,...