Apple in splendid iSolation: The Digital Kool-Aid Acid Test
Norm Johnston Mindshare, London
The Digital Kool-Aid Acid Test contents.
- Introduction
- Adaptive marketing: Using real-time data, particularly from online customers, to inform and evolve your marketing activities, including media and creative.
- Pret a portable: Ensuring your content is built to be seen everywhere, particularly as we reach the tipping point in 2013 when more people will view the Internet on mobile devices than PC's.
- Splendid isolation
- Social by plan: Moving from paid, owned and earned (POE) media theory to practice by putting social at...