Pret a Portable - The year of the mobile: The Digital Kool-Aid Acid Test

This article sets out the digital trend named Pret a Portable - ensuring content is built to be seen everywhere - and offers examples of how marketers can make the most of it.

Pret a Portable - The year of the mobile: The Digital Kool-Aid Acid Test

Norm Johnston Mindshare, London

The Digital Kool-Aid Acid Test contents.

  1. Introduction
  2. Adaptive marketing: Using real-time data, particularly from online customers, to inform and evolve your marketing activities, including media and creative.
  3. Pret a portable
  4. Splendid isolation: Looking at the latest developments and brand opportunities in the closed, but highly successful, Apple ecosystem.
  5. Social by plan: Moving from paid, owned and earned (POE) media theory to practice by putting social at the heart of your planning and buying process.
  6. Touchless...

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