Pret a Portable - The year of the mobile: The Digital Kool-Aid Acid Test
Norm Johnston Mindshare, London
The Digital Kool-Aid Acid Test contents.
- Introduction
- Adaptive marketing: Using real-time data, particularly from online customers, to inform and evolve your marketing activities, including media and creative.
- Pret a portable
- Splendid isolation: Looking at the latest developments and brand opportunities in the closed, but highly successful, Apple ecosystem.
- Social by plan: Moving from paid, owned and earned (POE) media theory to practice by putting social at the heart of your planning and buying process.
- Touchless...