Digital & Media Predictions 2014
Duncan Southgate, Jorge Bueso, Monique Leech, Connor O’Mahony, Anne Czernek, Rob Valsler, Jarrod Payne, Adriana Sousa, Bill Pink, Rakesh Kumar, Peking Tan, Catie Williams and James Galpin Millward Brown, Frankfurt, San Pedro Sula, Rivonia, Boston, New York, Singapore, Sao Paulo, Beijing and Shanghai
Millward Brown experts from around the globe predict the hottest multi-screen marketing trends for 2014, and provide recommendations to help advertisers change channels with confidence.
1. Screen agnosticism - Video becomes a fluid medium
The notion of marketing activity being online or offline or mobile will cease to be a meaningful...