Raging against the machine: Helping consumers navigate the technological world
Marian Berelowitz JWT, New York
As we move further into the digital age, we're starting to both fear and resent technology, fretting about what's been lost in our embrace of unprecedented change. We'll put a higher value on all things that feel essentially human and seriously question (while not entirely resisting) technology's siren call.
One of our Trends for 2011 was Eat, Pray, Tech, the idea that high-tech devices and services (and the skills to use them) are fast becoming as integral to people as food and clothing. Now...