McDonald's: Sharing the Blessings with One and All
Campaign Details
Brand Owner: McDonald'sAgency: DDB Hong KongBrand: McDonald'sCountry: Hong KongIndustry: RetailChannels Used: TV, Print, Online, Outdoor, Radio
Executive Summary
As a big part of local communities, McDonald's wanted to celebrate the spirit of Chinese New Year by blessing its own extended family: the customers!
Our campaign had to deliver against some tough objectives, to drive not only business by 10% but also key brand metrics by 10% too. Instead of focusing on the 90% of people who do get...