Audi: MILLIMETER

This TV-led campaign dramatised the amount of work and technical innovation that went into a single millimeter of a new Audi car.

Audi: Millimeter

Campaign Details

Brand Owner: AudiAgency: FRED & FARID PARISBrand: AudiCountry: FranceIndustry: AutomotiveChannels Used: TV, online video, PR, viral, word-of-mouth

Executive Summary

Being the smallest in the Audi car range, skeptics wondered if the Audi A1 was really an Audi. To remove any possible doubt, this campaign celebrated Audi’s obsession for details. Using only mind-blowing, but 100% true facts, the campaign showed all the effort, intelligence and technology the carmaker put in every millimeter of the A1.

Campaign background

Highlighting the mindset of the Audi engineers who were...

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