Mercedes-Benz: Love Night, Love More
Campaign Details
Brand Owner: Mercedes-BenzAgency: Ogilvy & Mather BeijingBrand: Mercedes-BenzCountry: ChinaIndustry: AutomotiveChannels Used: Live Event, PR, viral, word-of-mouth, microsite, online display
Executive Summary
This campaign was based around an innovative tech solution: an interactive 3D projection of a new Mercedes car, presented at a trade show. Using motion-sensors, the scenes of the people inside the car changed according to the movements of the observers. The car attracted mass interest at the show, and in the media.
Campaign background
In China, Mercedes-Benz has always stood...