The Rise of Brands on Instagram: Content and Monetization

This presentation sets out the opportunity offered by Instagram, the photo-sharing platform, for brands to engage with consumers, including how some brands are already using it and how Instagram may evolve.
  • Across social networks 'mobile-first' users are dominant, including 98% of Instagram users, more than half of whom are millennials.
  • Only 30% of socially active brands have an Instagram profile despite higher levels of per brand engagement than any other network.
  • Experimentation is key, but best practices include leveraging user-generated content, featuring products and providing behind-the-scenes content....

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