Groupe Média TFO: The 'Je-ne-sais-quoi Télé' Campaign
Principal authors: Jonathan Daly, Kyle Fiore and Liam Brown, Lowe RocheContributing author: Jane Dorsett, Lowe Counsel
Introduction
Canada has a special history with language. As an official bilingual country, where one language group is in the minority, there have always been issues surrounding language and how it works to form notions of identity and culture. In Ontario, where 95% of the population are English speakers, the province's French-speaking population have felt these issues even more acutely.
As a solution, the provincial government created TFO, and for over two decades, the...