Toyota Daihatsu: The most important is not appearances, but giving the clients what they need
Principal authors: Naofumi Akamine, Oscar Takahashi, Maryoli Alcala, Alfonso Carranza, Julio Ortega and Joe Gusukuma, ARTWORK; Ider Cifuentes, Toyota del Perú
Introduction
This case demonstrates how important is to identify correctly the tributes that a client seeks in a product. The Peruvian market demonstrated to the light SUV brands that it is not only about offering technologically modern products o visually more attractive. Primarily, the vehicle must be utilitarian. It must have sufficient space to transport a whole family and be economic at the...