Pancreatic Cancer Action: Giving a voice to a silent killer

Nick Radley and Greg Phitidis

This case study demonstrates how Pancreatic Cancer Action (PCA) publicised the symptoms of pancreatic cancer in the UK, in order to improve the chance of early diagnosis.

Pancreatic Cancer Action: Giving a voice to silent killer

Principal authors: Nick Radley and Greg Phitidis, Team DarwinContributing author: Ali Bucknall, Ali Bucknall Planning and Research

Introduction

A story of David and Goliath

This is a story that demonstrates how a tiny budget is no barrier to ambition, or more importantly, to effectiveness. Above all, it's a story of passion, conviction and a desire to challenge the status quo of ignorance of the symptoms of the 5thbiggest cause of cancer death in the UK. And it's a campaign born of bitter experience. We'd personally lost...

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