Olympic Delivery Authority / Transport for London: Securing Gold at London 2012

This case study demonstrates how Transport for London and the Olympic Delivery Authority communicated with Londoners to prevent breakdown in the public transport network during the London 2012 Olympic Games.

Olympic Delivery Authority / Transport for London: Securing Gold at London 2012

Principal author: Richard Storey, M&C Saatchi

Summary

It may seem inevitable now that Mo Farah would stride to double Olympic gold in front of his home crowd. Just as Usain Bolt would cruise to three golds.

But few would question these successes were the result of meticulous preparation.

So it was with the 2012 Games themselves.

This paper describes one unglamorous but vital component of the meticulous preparations for 'the greatest peace-time challenge London has ever faced'. 1

Hosting the equivalent of 26 World...

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