Colombian Ministry of Defence's Group of Humanitarian Attention to the Demobilised: At Christmas everything is possible

This case study demonstrates the success of three Christmas campaigns conducted by the Colombian Ministry of Defense intended to encourage members of the FARC, the oldest guerrilla group in the world, to demobilise.

Colombian Ministry of Defence's Group of Humanitarian Attention to the Demobilised: At Christmas everything is possible

Principal authors: Juan Pablo Garcia and María Alejandra Urbina, Lowe-SSP3; Mihir Warty and Jane Dorsett, Lowe Counsel

Introduction

This entry is about how to reach and captivate the attention of the oldest guerrilla group in the world -the FARC. We were asked to create ideas to demobilise them, to invite them to recover their life and their freedom, to finish 60 years of struggle in Colombia.

Due to the conflict, delivering demobilisation messages to the guerrillas is a very difficult task....

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