Public Health England: Be Clear on Cancer

This case study demonstrates how Public Health England, the national health body, addressed the anxieties surrounding cancer in order to drive people to seek help earlier in the cycle when the disease is easier to treat.

Public Health England: Be Clear on Cancer

Principal authors: Richard Storey and Katarina Tencor, M&C SaatchiContributing authors: Anna Garratt, Department of Health; James Brandon and Yvonne Ridley, Public Health England; John Paul Cadman, GroupM PRIMUS; Amanda Boughey, Cancer Research UK

Introduction

One in three of us will develop cancer in our lifetime.3

In reading that statement, it's likely your reaction is to deflect it, ignore it and push it to the back of your mind.

That's the subject of this paper.

Summary

This paper documents how we have saved lives by influencing human nature.

Specifically, overcoming...

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