Trends Snapshot: Growth hacking - where marketing and coding collide

This article explains how brands are using "growth hacking", an innovative alternative to traditional advertising that blends marketing and coding to build a customer base. 

Trends Snapshot: Growth hacking – where marketing and coding collide

This Trend Snapshot includes:

  • Trend overview: what it is and why it's important

  • Brands ahead of the curve: examples from Upworthy, Uber and Fedora, among others

  • What it means for brands: expert insight from Liam Reynolds of True Up and Barrie Seppings of Ogilvy Singapore

  • What can we expect: where this trend might lead

  • Next steps: how to get involved

  • Further reading: where to find more on this subject

Trend overview

If any marketer needs convincing about the surge of interest in growth hacking,...

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