ANA tracks dollar drain in marketing technology
Geoffrey PrecourtWarc
Bob Liodice, president/ceo of the Association of National Advertisers (ANA), is sanguine about the long-term prospects of a technology-driven marketing ecosystem.
But, for the short term, he is concerned: "Technology has given us so much," Liodice told an audience at the ANA's 2014 Digital & Social Media Conference in Dana Point, California, "but it's also created a set of issues that essentially lead to this conclusion:
"We're leaving money on the table. And that pile of money that we're leaving on the table is growing even worse." Perhaps most importantly,...