How McDonald's is engaging customers on mobile in Singapore and the Philippines

This event report looks at how fast-food chain McDonald's is using innovative approaches on mobile to attract customers and drive growth in the Philippines and Singapore.

How McDonald's is engaging customers on mobile in Singapore and the Philippines

Low Lai ChowWarc

Almost three years ago, McDonald's Philippines realised digital was vital to doing business and connecting to customers.

"In 2012, we realised that it was not enough that we had a website," said McDonald's Philippines marketing manager Christina Lao at the ad:tech ASEAN event, held in Singapore in July 2014. After all, as she pointed out, 52% of Filipinos online spend an average of 5.5 hours on the internet daily, while 95% of their time online is spent on social media.

And with 110%...

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