What we know about shopper strategy and the path-to-purchase

This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase.
  • The new path to purchase, including how digital and mobile is reshaping the way we buy.

  • Connecting with today's shopper, including three ways that brands can engage with consumers.

  • Understanding different shopper types, including the three different types of shopper styles.

  • Engaging Millennials, including how to connect with a generation with high expectations.

  • In-store innovation, including the crucial role of the last mile of the consumer journey.

  • Shopper-led communications, including four lessons for co-ordinating comms along the purchase journey.

Fuelled by technological advancements, shopper behavior – and marketers' knowledge of it – is evolving...

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Insights Team
Bray Leino

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