What we know about major media channels

This article provides marketers with information and guidance on several major media channels.

Key topics in this paper include:

  • The big media picture, including the complex challenges presented by today's media ecosystem.

  • Television, including the role that online video can play for this still-primary medium.

  • Digital, including the way marketers can prepare for and measure digital campaigns.

  • Print, including the unique consumer connections offered by newspapers and magazines.

  • Radio, including the key role that radio can play within the wider marketing mix.

  • Out of home, including the new opportunities offered by OOH technology and better measurement techniques.

  • Cinema, including the captive audience offered by movie theaters....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands