Singtel: Hawker heroes
Andy Wilson
Campaign details
Brand owner: SingtelLead agency: BBDOBrand: SingtelCountry: SingaporeIndustry Business-to-business, Call services and accessories, Fixed line providers, Food industry, market, General service providers, Information technology, high-tech, Internet service providers, Mobile and cell handsets, Mobile providers, Newspapers, Radio stations, services, TV channels, services, programmes, Websites, online services, appsChannels used: Content marketing, Earned media, buzz, Events and experiential, Internet - general, Internet - microsites, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, advocacyMedia budget:1 - 3...