How Google Search brought hope to 1.4 billion people

This case study describes how Google, the technology company, created mass awareness of the Google Search's new features and drove search volume in India. 

How Google Search brought hope to 1.4 billion people

Narmata Keswani and Madhavi Unni

Campaign details

Brand owner: Google IndiaLead agency: Ogilvy & Mather MumbaiBrand: Google SearchCountry: IndiaIndustry Websites, online services, appsChannels used: Cinema, Internet - general, Online video, Television, Word of mouth, advocacyMedia budget: 3 - 5 million

Executive summary

In order to get the Indian consumer to use 'Google Search' for all their local information needs, Google had to create mass awareness for the new capabilities of Google Search. But mere awareness would not lead...

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