Maruti Suzuki: Kitna deti hain? (How much does it give?)
Sunila Dhar
Campaign details
Brand owner: Maruti Suzuki IndiaLead agency: PublicisBrand: Maruti Suzuki Corporate BrandCountry: IndiaIndustry Automakers and marquesChannels used: TelevisionMedia budget: 500k - 1 million
Executive summary
The Indian car market, including its dominant player Maruti Suzuki India Ltd (MSIL), had been going through an unprecedentedly bad patch in terms of sales in India and needed to turn that around.
While Maruti stood for all the right things as far as Indian car purchasers were concerned,...