Johnson's Baby: Share the language of love
Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant
Campaign details
Brand owner: Johnson & JohnsonLead agency: BBDO IndiaBrand: Johnson's BabyCountry: IndiaIndustry Baby careChannels used: Content marketing, Earned media, buzz, Events and experiential, Internet - general, Mobile and apps, Newspapers, Point-of-purchase, in-store, Public relations, Radio, Social media, Sponsorship - event, property, Television, Word of mouth, advocacyMedia budget: 1 - 3 million
Executive summary
This case study illustrates that whilst Johnson's Baby's 100-year-old 'promise of care' made it the most trusted...