TrueMove H: Giving is the best communication
Kamonwan Saenissara and Rachot Arunphan
Campaign details
Brand owner: True CorporationLead agency: Ogilvy & Mather ThailandBrand: TrueMove HCountry: ThailandIndustry Mobile providersChannels used: Internet - microsites, Magazines - consumer, Mobile and apps, Online video, Social media, TelevisionMedia budget: 500k - 1 million
Executive summary
Amidst a dull, feature-based telecoms marketing environment and a tense, politically divided society, third-place mobile provider TrueMove H decided to redefine not only its brand, but also the very role of telecom brands in the lives of...