L’Oreal YouthCode gains leadership by creating its white space in the red sea of skin care category

This case study explains how L'Oreal YouthCode, a skincare brand, reversed its decline in Singapore by positioning it as helping other products to work better, rather than being the best itself.

L'Oreal YouthCode gains leadership by creating its white space in the red sea of skin care category

Genevieve Cruz and Ellie Haeree Jang

Campaign details

Brand owner: L'OrealLead agency: McCann SingaporeBrand: YouthCode Boosting EssenceCountry: SingaporeIndustry Skin care, sun protectionChannels used: Earned media, buzz, Events and experiential, Internet - display, Internet - microsites, Internet - search, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling, TelevisionMedia budget: Up to 500k

Executive summary

This case study describes how L'Oréal YouthCode needed to reverse the decline it...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands