L'Oreal YouthCode gains leadership by creating its white space in the red sea of skin care category
Genevieve Cruz and Ellie Haeree Jang
Campaign details
Brand owner: L'OrealLead agency: McCann SingaporeBrand: YouthCode Boosting EssenceCountry: SingaporeIndustry Skin care, sun protectionChannels used: Earned media, buzz, Events and experiential, Internet - display, Internet - microsites, Internet - search, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling, TelevisionMedia budget: Up to 500k
Executive summary
This case study describes how L'Oréal YouthCode needed to reverse the decline it...