Kan Khajura Station: From the 'dark' to connectivity
Anaheeta Goenka and Abhijit Panicker
Campaign details
Brand owner: Hindustan Unilever LimitedPrimary agency and case study authors: Lowe Lintas & PartnersOther primary agency: PHD IndiaBrand: Kan Khajura StationCountry: IndiaIndustry: Bath toiletries, soaps, Cosmetics, beauty aids, Hair care, Oral health, Toiletries and cosmetics marketChannels used: Direct marketing, Events and experiential, Mobile and apps, Newspapers, Outdoor, out-of-home, Packaging and design, Print – general, unspecified, Radio, TelevisionMedia budget: 5 – 10 million
Executive summary
This case study...