AIA: Real life never stops
Terence Ling
Campaign details
Brand owner: AIA GroupLead agency: TBWA Hong KongBrand: AIACountry: China, Hong Kong, India, Indonesia, Macau, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and VietnamIndustry InsuranceChannels used: Content marketing, Earned media, buzz, Events and experiential, Internet - display, Internet - microsites, Magazines - consumer, Mobile and apps, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, advocacyMedia budget: Over 20 million
Executive summary
AIA, one of Asia's best-known insurers,...