Clear: Pridesourcing with MyKoolVietnam
Sajju Ambat, Hai Nguyen and Phuong Pham
Campaign details
Brand owner: Unilever VietnamLead agency: Lowe VietnamContributing agency: Ozerside Digital Agency and Mindshare VietnamBrand: ClearCountry: VietnamIndustry Hair careChannels used: Events and experiential, Internet - display, Internet - microsites, Mobile and apps, Online video, Social media, TelevisionMedia budget: Up to 500k
Executive summary
This case study describes how a traditional, TV-led anti-dandruff shampoo brand like Clear, for which digital and mobile had never been its top priority, decided to use digital to augment...