Manulife: RetireSimple
Calvin Chow
Campaign details
Brand owner: Manulife InternationalLead agency: DDB Group Hong KongContributing agency: PHD Hong KongBrand: Retirement SolutionsCountry: Hong KongIndustry InsuranceChannels used: Internet - general, Internet - microsites, Newspapers, Other and ambient media, Outdoor, out-of-home, Print - general, unspecifiedMedia budget: 500k - 1 million
Executive summary
How Manulife gave Hong Kongers a reality-check on life after retirement
This case study describes how retirement solutions' provider Manulife took on the challenge of opening the people of Hong Kong's eyes, in order to make...