Pampers ZZZ: Giving Filipino moms and babies the gift of sleep
Loren Bade
Campaign details
Brand owner: Procter & GambleLead agency: Ace Saatchi & SaatchiBrand: PampersCountry: PhilippinesIndustry Baby careChannels used: Outdoor, out-of-home, Public relations, Radio, Social media, TelevisionMedia budget: Up to 500k
Executive summary
This case study describes how Pampers gave Filipino mums and babies a good night's sleep.
In the Philippines, Pampers is synonymous with nappies. With its longstanding heritage and global leadership, Pampers has become not just a brand but the very definition of nappies....