Kan Khajura Tesan: Unilever's mobile media channel
Rachana Dharia and Neha Bansal
Campaign details
Brand owner: Hindustan Unilever LimitedCase study authors: PHD IndiaLead agencies: PHD India and Lowe & PartnersContributing agency:Hungama and OzonetelBrand: Kan Khajura TesanCountry: IndiaIndustry Bath toiletries, soaps, Cleaners, detergents, air care, Hair care, Skin care, sun protection, Washing powder, fabric softenersChannels used: Mobile and appsMedia budget: 500k - 1 million
Executive summary
The agency reached a rural population plagued by daily power cuts and with only limited traditional media...