TB ay Tuldukan: The Case of the Deadly Assassin
Evelyn Generoso and Frances Michelle Pascual
Campaign details
Brand owner: USAID Office of HealthLead agency: Campaigns and GreyBrand: TB ay TuldukanCountry: PhilippinesIndustry Public healthChannels used: Internet - general, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Television, Word of mouth, advocacyMedia budget: 1 - 3 million
Executive summary
This case study describes the Philippines Department of Health raising awareness about tuberculosis.
The Philippines consistently ranks among high tuberculosis (TB) burden countries, which account for 80% of the...