Rexona for Women: Rexona Move
Sailesh Wadhwa
Campaign details
Brand owner: UnileverLead agency: Lowe & PartnersBrand: Rexona for WomenCountry: MalaysiaIndustry Deodorants, anti-perspirantsChannels used: Events and experiential, Internet - microsites, Mobile and apps, Point-of-purchase, in-store, Public relations, Social mediaMedia budget: Up to 500k
Executive summary
In times when less than 1% of branded apps can claim success, Rexona Move puts across a compelling case of how technology (digital/social/mobile) can be leveraged meaningfully, as the brand took a brave path of weaving 'everyday social good' into the lives of...