Warc Consensus Ad Forecast: Global adspend forecast to rise 5.8% in 2014

In this Consensus Ad Forecast, which publishes figures based on a weighted average of predictions from various sources, including advertising agencies, media monitoring companies and industry bodies.
  • Warc indicates expected global adspend growth of 5.8% in 2014, followed by a 5.0% rise in 2015.
  • This represents an upgrade of 0.6pp for 2014 from when the Forecast was last released (January 2014).
  • Brazil is expected to record the fastest growth, with all-media adspend to rise 12.8% year on year in 2014; Italy, down 0.4%, is expected to be the worst performer.
  • Within individual media, internet will be the best performer, up 16.4% in 2014....

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