ANA's Liodice outlines challenges (and opportunities) for the digital age

This event report identifies the tasks currently facing the digital marketing industry, as outlined by Bob Liodice, president/ceo of the Association of National Advertisers, and supported by quotes from numerous leading marketers.

ANA's Liodice outlines challenges (and opportunities) for the digital age

Geoffrey PrecourtWarc

In his opening remarks at the 2014 Association of National Advertisers' Digital & Social Media Conference, Bob Liodice, the organization's president/ceo, cited technology as the "critical enabler" which has brought new senior-management credibility to marketing. And, he added, the addition of new marketing sciences has demonstrated, more fully than ever before, the ability of advertising to drive bottom-line performance.

"Over the last five-to-ten years, everybody has seen remarkable change," he told the Dana Point, California, audience. "We've seen so much change over the last five-to-ten years that...

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