Global marketers remain upbeat
Suzy YoungWarc
- Headline GMI recorded 56.6 in July, underpinned by robust trading conditions
- Marketer optimism is highest in the Americas for fifth consecutive month
- Budgeted spend for TV dips for first time since October 2013
Global marketers remained upbeat in July, according to Warc’s latest Global Marketing Index.
Globally, the headline GMI measure – which takes into account marketers’ expectations for trading conditions, marketing budgets and staffing levels – recorded an index value of 56.6 this month, where a...