The real Brazil: 3 national stereotypes, 3 national truths

This event report summarises a briefing from market research firm Flamingo, which looked into the real story behind three stereotypes about Brazil.

The real Brazil: 3 national stereotypes, 3 national truths

Joseph CliftWarc

Just like other nations, Brazil is defined by its stereotypes. Ask the typical foreigner about Brazil, and they will reel off a long list, with football, samba, the sun and beaches close to the top.

But what's the truth that lies behind this received wisdom? Flamingo, a global insight and brand consultancy, organised a briefing in London in July 2014 in an attempt to answer these questions. Three Brazilian speakers each tackled a different stereotype – and gave their expert opinion on whether or not each stereotype is...

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