Taking Harry Potter into the digital world: Insights from Pottermore
John Davidson
Brand names don't come much bigger than Harry Potter. Having started life with JK Rowling's series of seven wildly-popular books about the titular young wizard published between 1997 and 2007, the magical universe has since been expanded everywhere from the silver screen to theme-park attractions.
"Harry Potter is a multibillion dollar brand. JK Rowling is arguably the bestselling author in the world … This series of books is the bestselling book in the world behind only three: the Bible, the Quran and Chairman Mao's Little Red Book," Susan...