Taking Harry Potter into the digital world: Insights from Pottermore

This event report discusses how Pottermore, the digital platform for the Harry Potter universe developed by JK Rowling and Sony, has built digital engagement for the all-conquering series of books published between 1997 and 2007.

Taking Harry Potter into the digital world: Insights from Pottermore

John Davidson

Brand names don't come much bigger than Harry Potter. Having started life with JK Rowling's series of seven wildly-popular books about the titular young wizard published between 1997 and 2007, the magical universe has since been expanded everywhere from the silver screen to theme-park attractions.

"Harry Potter is a multibillion dollar brand. JK Rowling is arguably the bestselling author in the world … This series of books is the bestselling book in the world behind only three: the Bible, the Quran and Chairman Mao's Little Red Book," Susan...

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