Social analytics data: An invaluable tool in gauging implicit and intuitive consumer response
Peter FosterWay to Blue
As social data or buzz monitoring data becomes more significant and important for brands, it is vital to fully understand how to best utilise and realise its benefits in a number of ways. From building further understanding around consumer attitudes, motivations, and behaviours, to providing a valuable source of commentary or feedback around a particular campaign, product or brand proposition in the form of KPI's or metrics.
Social listening or buzz data can be seen as one of the most...