Social analytics data: An invaluable tool in gauging implicit and intuitive consumer response

This article explains the value of social analytics both as a stand alone measurement and when complemented by other types of data gathering and analysis.

Social analytics data: An invaluable tool in gauging implicit and intuitive consumer response

Peter FosterWay to Blue

As social data or buzz monitoring data becomes more significant and important for brands, it is vital to fully understand how to best utilise and realise its benefits in a number of ways. From building further understanding around consumer attitudes, motivations, and behaviours, to providing a valuable source of commentary or feedback around a particular campaign, product or brand proposition in the form of KPI's or metrics.

Social listening or buzz data can be seen as one of the most...

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