IAMAI 10th Marketing Conclave: The rise of mobile marketing, social media and content

Preeti Chaturvedi

This event report explains how advances in technology - particularly in mobile - are changing how brands do business in India.

IAMAI 10th Marketing Conclave: The rise of mobile marketing, social media and content

Preeti Chaturvedi

The 10th Marketing Conclave organized by the Internet and Mobile Association of India and held in Mumbai in May 2014 considered how digital is changing the business environment and the strategies that are being adopted to take advantage of consumers' shift into mobile and social media. As brands follow them onto these platforms they are having to become social and digital in attitude themselves, using different tools and giving up on some long-held beliefs.

Digital first

Brands, creative heads and planners are increasingly thinking...

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