How Tourism Australia forged a strong collaboration between marketing and IT
Andrea Sophocleous
As marketing and technology are blurring, the relationship between the chief marketing officer and the chief technology officer is becoming increasingly important. Tourism Australia CMO Nick Baker and CIO Dave Rumsey offered tips at the recent Mumbrella360 conference in Sydney on improving collaboration and effectiveness between these two important functions.
"The challenge was learning each other's language. It is about language, it is about walking a mile in their shoes and understanding what their platforms are," Baker told conference delegates. "Marketing has always been part science, part...